About Us


Paula's designer jewels are hand crafted in Australia from only the finest Swarovski Crystals, epitomising everyday luxury. 

Paula established the label over thirty years ago, after being unable to find the right earrings for a function, and decided to create a single pair for herself. 

Following the event, she was inundated with requests to create bespoke pieces for friends, and decided there was a market for stylish yet affordable jewellery pieces. 

Today, Paula’s daughter Sarah has joined the business. Combining their shared interest in fashion, together with their unique mix of talents, they have been able to create a brand that appeals to women of all ages. 

Known for her classic aesthetic and humble approach, Paula infuses everyday luxury into her brand. The Collections are constantly evolving and influenced by current fashion trends with the aim to provide affordable designs. 

"As a Designer I attempt to create pieces that are influenced by current trends and colours, whilst remaining classic in design.”

Paula also specialises in elegant and timelessly sophisticated Wedding Jewellery. Imbued with hints from the art deco period and a whisper of bohemian lux Paula hopes the Bridal Collection speaks to all Brides. 

In addition to the Online Bridal Collection, Paula enjoys creating bespoke pieces to complement your individual Wedding style. 

"If you are looking for that extra glimmer of elegance that no one else possesses then I can often create custom made pieces. Brides are invited to book an obligation free consultation in our Brisbane Studio to discuss jewellery options for their Big Day". 

"At the end of the day, I simply love what I do. My vision is for women to be able to purchase reasonably price jewellery and experience the happiness and elegance of wearing delightful jewels”.